Six business units, one unified identity: A new chapter in our brand story

We are proud to unveil the newly unified logos of our six business units: Alara, Flexicel, ISOPARTNER, ISOBUILD, Insulcon, and our HVAC-R segment. This rebranding marks an important milestone in our journey towards a stronger, more cohesive group identity.

While each of our companies continues to serve its unique markets with specialised expertise, from technical insulation and HVAC-R solutions to high-temperature applications, the refreshed logos now reflect our shared vision and values across the entire group.

What’s new?

The logos have been harmonised to form a recognisable brand family. With a consistent design language and visual alignment, they communicate unity, strength, and reliability. At the same time, each logo retains a touch of individuality, representing the unique strengths of each business unit.

This brand alignment supports our mission to provide excellence in insulation solutions across Europe, while offering our customers and partners a more integrated and recognisable experience.

Why this matters

A unified visual identity strengthens our market presence and signals our commitment to collaboration, innovation, and long-term growth. Whether you're working with ISOPARTNER, Insulcon, Alara, or any of our other business units, you’ll see the same dedication, the same quality; and now, the same unmistakable look.

This rebranding is more than just a change in design. It’s a symbol of who we are as a group: a network of specialised companies moving forward together.