ALARA unveils new brand identity
A modern logo in harmony with the IPCOM Group
At the heart of the rebranding is the new ALARA logo, which stands for clarity, strength, and innovation. The design is not only a reflection of ALARA’s own values, but also forms part of the harmonized visual identity of the IPCOM Group. This alignment strengthens unity across the group, while ensuring that each company remains recognizable in its local markets.
A festive internal launch to kick off the rebranding
The name change was first announced internally during the quarterly team gathering. This informal moment allowed colleagues to get an exclusive preview of the new look & feel before the official launch of the website. In the coming months, the team will continue working hard to extend the rebranding offline, ensuring a consistent brand experience across all touchpoints.
A new website with a fresh look & feel
Alongside the new name and logo, ALARA has launched a new corporate website. The platform offers improved navigation, a clear overview of solutions, and inspiring content for customers and partners. The renewed look and feel underline the company’s values of expertise, reliability, and forward-thinking.
One strong brand for the future
The rebranding is more than a change in name. It symbolizes growth and the company’s continued mission to deliver high-quality solutions in noise and sound control. Under the unified brand ALARA, fully aligned with the IPCOM Group identity, the company is ready to strengthen its market position and serve customers with the same dedication as before.
